Story
About
Rider-owned freeride wheels, est. 2014.
Premier Wheel Co is a rider-owned longboard wheel company with a long history in downhill freeride, focused on predictable slides, roll speed and clean freeride feel. Founded in 2014, the brand became known when Sydney rider Rob Laing threw a 200 ft standup on first-production-batch Blue Series, then followed it two years later with a 220 ft world-record slide.
Blue Series and Aces are the focused range: offset and centerset freeride shapes built around control, predictability and natural-feeling slides.
As passionate riders ourselves, we make a focused range for downhill, freeride, and hybrid/cruiser riders, beginner or experienced. Sydney is part of the story, but the product and the scene come first.
— Ben Delaney — Owner, Premier Wheel Co
220 ft / 67 m
OG Blue Series
Premier became known after Rob Laing’s record-breaking 220 ft slide on the prototype OG Blue Series — Sydney.
Est. 2014
Original formula
One 78A Original formula, two freeride shapes: Blue Series offset and Aces centerset. Same thane in both, tuned for downhill, freeride, and hybrid/cruiser riders.