Story
About
An Australian longboard wheel company.
Welcome to Premier Wheel Co!
We are an Australian longboard wheel company with a long history in the downhill freeride scene. Our company was founded in 2014, becoming quickly known around the world after Rob Laing’s record breaking 200ft slide on the prototype OG Blue Series.
We are committed to supporting the skating community and are glad to be able to bring you our acclaimed freeride wheels once again.
As passionate riders ourselves, we are dedicated to crafting the best freeride wheels. We use only the finest materials and the latest manufacturing techniques to produce longboard wheels that are fast, durable and deliver maximum predictability in slides. Our wheels are designed to provide the ultimate freeride experience, whether you are bombing down a hill or carving along a sidewalk or in a skatepark.
— Ben Delaney — Owner, Premier Wheel Co
200 ft / 61 m
The OG Blue Series
Premier became known after Rob Laing’s record-breaking 200 ft slide on the prototype OG Blue Series — Sydney, January 2014.
Est. 2014
Australian, rider-owned
One Original formula, two form factors — same thane in both. Premier makes freeride wheels for downhill, freeride, and hybrid/cruiser riders, beginner or experienced.