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Australian freeride · Est. 2014

Freeride wheels

Premier Wheels is an Australian supplier of high performance freeride longboard wheels dedicated to crafting the most predictable, enjoyable and versatile wheels suited to all levels of riding.

Premier Wheel Co Blue Series freeride wheels — set of four

The wheels

Blue Series freeride wheel — front profile

01.

Blue Series

70 × 42 mm · Offset · 78A

Most are familiar with the origin story of the Blue Series, but for those that aren’t, let’s lay out the not-so-humble history.

More AUD 69.00
FIG. 01 · BLUE SERIES
Ø 70 mm 78A STONE-GROUND CORE · OFFSET 42 mm CONTACT 32 mm
Aces freeride wheel — front profile

02.

Aces

72 × 43 mm · Centerset · 78A

Our ‘Aces’ freeride wheels are designed to complement the original Blue Series, bringing you our world record breaking urethane in a tweaked form factor.

More AUD 69.00
FIG. 02 · ACES
Ø 72 mm 78A STONE-GROUND CORE · CENTERSET 43 mm CONTACT 30 mm
Premier Wheel Co Blue Series and Aces bundle — both wheel sets together

Both sets · Save AUD 39

One price for the pair

Complete both your downhill and commuting setups, try out both flavours of our Original formula thane to find your favourite, or order with a friend!

More AUD 99.00 AUD 138.00
A pair of Premier Wheel Co longboards laid out — lifestyle context shot from the brand archive.

Rider-owned

Australian since 2014

Premier Wheel Co is an Australian longboard wheel company with a long history in the downhill freeride scene. Founded in 2014, the brand became quickly known around the world after Rob Laing’s record-breaking 200 ft slide on the prototype OG Blue Series.

OG Blue Series freeride wheel.

World record

200 ft standup — January 2014

In January 2014, Sydney rider Rob Laing — on a set of first-production-batch Blue Series he had ridden for only a few hours the day before — threw out a 200 ft (61 m) standup at Sydney’s Thane Destroyer, annihilating Liam Morgan’s 180 ft world record.

Two years later he followed it up with a 220 ft monster topped off with a shuv-out for the haters.

200 ft / 61 m · Sydney, AU · Jan 2014

Read the full story