Welcome to Premier Wheel Co!
We are an Australian longboard wheel company with a long history in the downhill freeride scene. Our company was founded in 2014, becoming quickly known around the world after Rob Laing's record breaking 200ft slide on the prototype OG Blue Series.
Unfortunately, the past few years have been difficult for the skateboard wheel industry, as the COVID-19 pandemic has caused severe disruptions in global supply of polyurethane based products. However, we are excited to announce that Premier Wheel Co is back and ready to take on world records and local hills once again! We are committed to supporting the skating community and are glad to be able to bring you our acclaimed freeride wheels once again.
As passionate riders ourselves, we are dedicated to crafting the best freeride wheels. We use only the finest materials and the latest manufacturing techniques to produce longboard wheels that are fast, durable and deliver maximum predictability in slides. Our wheels are designed to provide the ultimate freeride experience, whether you are bombing down a hill or carving along a sidewalk or in a skatepark.
Owner - Premier Wheel Co